Post by account_disabled on Dec 24, 2023 0:27:22 GMT -5
News in Sklik arouses, on the one hand, positive feedback from the new possibilities, on the other hand, users are disaffected from the mere well-thought-out marketing move of Seznam. Everyone who uses full-text search on the seznam.cz server has probably already registered that commercial messages have changed their form starting from July 20th. Text ads on Top Positions now also display page previews that are similar in size to the previews that appear in regular search results. image Old seznam.cz search from 7/15/2010 image New search display as of 7/22/2010 By comparing the previews before and after their introduction, it can be seen that optically there are several very significant changes: by having the sponsored link contain an image of almost identical dimensions, there is a very close fusion of the ad with the search.
The difference remains only in the B2B Email List color of the background, the small height of the image and the number of characters in the text. Furthermore, it usually happens that a website is published both in the commercial part of the search results and in the part of the general search. This leads to duplication of pages in the search results, which in my opinion undermines the credibility of the server in the eyes of most users who do not see the difference between sponsored and natural search results. image The click on the mobile is still the same Another small clue to the real intention of Seznam may be the fact that mobile search, which is used by far fewer people (around 0.8%), did not see the change.
Mobile search results remain unchanged. This does not correspond to any previous changes that Seznam na Skliku has made so far, which always applied to both search variants - both on PC and mobile phones. image What do the numbers say? Now let's look at the statistics measured in one of the large-scale travel campaigns. I took the ads that appeared at an average position of 1.5, which corresponds to ads in premium positions. A campaign running between Tuesday July 13th and Thursday July 15th, 2010 had an average click-through rate (CTR) of 4.71%, while an identical campaign running a week later, between July 20th and 22nd, 2010 (already showing landing page previews) had a CTR of high 5 .54%. Other values of the campaign, such as the number of impressions or cost per click, deviated only slightly and can be considered the same. From the given data, it follows that displaying a preview of the landing page will increase the click-through rate of advertisements displayed in these positions by almost 1%.
The difference remains only in the B2B Email List color of the background, the small height of the image and the number of characters in the text. Furthermore, it usually happens that a website is published both in the commercial part of the search results and in the part of the general search. This leads to duplication of pages in the search results, which in my opinion undermines the credibility of the server in the eyes of most users who do not see the difference between sponsored and natural search results. image The click on the mobile is still the same Another small clue to the real intention of Seznam may be the fact that mobile search, which is used by far fewer people (around 0.8%), did not see the change.
Mobile search results remain unchanged. This does not correspond to any previous changes that Seznam na Skliku has made so far, which always applied to both search variants - both on PC and mobile phones. image What do the numbers say? Now let's look at the statistics measured in one of the large-scale travel campaigns. I took the ads that appeared at an average position of 1.5, which corresponds to ads in premium positions. A campaign running between Tuesday July 13th and Thursday July 15th, 2010 had an average click-through rate (CTR) of 4.71%, while an identical campaign running a week later, between July 20th and 22nd, 2010 (already showing landing page previews) had a CTR of high 5 .54%. Other values of the campaign, such as the number of impressions or cost per click, deviated only slightly and can be considered the same. From the given data, it follows that displaying a preview of the landing page will increase the click-through rate of advertisements displayed in these positions by almost 1%.